I had the opportunity to lead the Scalpers San Valentine campaign as a Motion Designer and Video Editor at Universe Pixel Studio. Designed to break the mold of traditional Valentine's campaigns, we delivered a bold and rebellious visual identity powered by cutting-edge CGI and motion graphics.
The campaign was a success, grabbing attention across platforms with its fast-paced cuts, glitch transitions, and unapologetic tone, perfectly aligned with Scalpers’ edgy spirit.
Context
This project allowed me to push the boundaries of fashion marketing by merging high-fashion aesthetics with high-energy animation. From pixel-perfect edits to 3D compositions and textured design, we created a campaign that redefined the seasonal narrative with a disruptive twist.
Scalpers’ daring brand image inspired every detail—from neon accents and skull motifs to the use of a heart-shaped balloon as a cheeky central icon. The result? A distinctive campaign that merged storytelling and branding into one unforgettable motion piece.
Details
Time Frame:
Jan 2025 – Jan 2025
Role:
3D Layout Artitst, Video Editor & Sound Designer
Involvement:
Universe Pixel Studio